Royal Canin
Brand Activation Specialist
Seul, Corea del Sud
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Brand Activation Specialist at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
This role exists to ensure our super‑premium brand is brought to life consistently and creatively across the entire Pet Owner Journey, serving as the creative architect who turns strategy into compelling activation for impactful brand experiences.
1. Brand Communication & Digital Activation
Design and deliver integrated brand campaigns across the full Pet Owner Journey, with a strong focus on digital touchpoints (microsites, event pages, campaign hubs).
Develop and execute the brand content and media strategy across the PESO model (Paid, Earned, Shared, Owned).
Build and optimize a strong search strategy (SEO/SEM) to enhance brand discoverability and conversion.
Apply A/B testing, performance monitoring, and data-driven insights to continuously improve campaign effectiveness.
Manage the brand platforms (.com & RC Club), ensuring consistency in messaging, creatives, and campaign deployment in collaboration with the global .com team.
Collaborate with internal teams (Brand, Corporate & Health Affairs, Regional/Global) and external media/creative agencies to deliver seamless activation.
Support media planning and activation grounded in deep Pet Owner insights.
2. Social, Peer-to-Peer (P2P), & Influencer Marketing
Create distinctive, social‑first content across key platforms (social channels, communities, YouTube).
Define strategic messages, content formats, and influencer/KOL partners aligned with brand positioning.
Deploy P2P recommendation programs such as brand ambassadors, pet owner seminars, and KOL collaborations.
Monitor social buzz and emerging trends to keep viral and culturally relevant content fresh and competitive.
3. Brand Operations & Performance Management)
Support digital projects across VCM marketing, identifying effective approaches and establishing testing frameworks.
Track brand performance and generate insights to guide strategic decision-making.
Ensure on‑equity brand execution across VCM through consistent storytelling and brand alignment.
Support A&P budget management, ensuring effective and efficient allocation of investments.
What are we looking for?
University graduate or above
Minimum 5 years of Brand Communication experience in global FMCG
Effective written or verbal communication in English at all levels, both internally and externally
Excellent interpersonal skills in an international environment
Experience collaborating with cross-functional teams and agencies
What will be your key competencies?
Communicates Effectively
Customer Focus
Collaboration
Drive Result
Nimble Learning
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.