Royal Canin
Marketing Communication Lead
Shanghai, Chine
Tout ce que nous faisons est guidé par notre passion pour les animaux. À travers chaque rôle et chaque site dans le monde, nos équipes sont unies par une mission commune : créer un Monde Meilleur pour les Animaux. En tant qu’entreprise véritablement centrée sur les animaux, nous plaçons les animaux au cœur de tout—des produits que nous développons aux soins et à l’expertise que nous apportons à notre travail. Que vous soyez en R&D, en production, au service client ou dans l’une de nos fonctions corporate, vos contributions ont un impact direct sur la santé des animaux partout dans le monde. Nous sommes également profondément engagés envers la croissance et le développement de nos collaborateurs, offrant des opportunités d'apprendre, d'innover et de faire la différence chaque jour.
- Job Type: varies
- Level: mid-level
- Travel: varies
Success Profile
What makes a successful Marketing Communication Lead at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
Ce que j’aime le plus chez Royal Canin, c’est à quel point nous sommes centrés sur les animaux—tout ce que nous faisons tourne autour de l’amélioration de la vie des animaux. Il ne s’agit pas seulement de créer des produits de haute qualité, mais de vivre notre mission au quotidien. En même temps, Royal Canin investit en nous, les collaborateurs, en nous aidant à grandir, à développer nos compétences et à donner un véritable sens à notre travail. C’est inspirant de faire partie d’une équipe mondiale qui met la santé des animaux et le développement personnel au cœur de ses priorités.
Christina Sermak-Frankowski Directrice People & Organization, Learning & Culture
Responsibility：
Brand Communication
Own communication strategy and calendar for Royal Canin Brand.
Lead creative and execution of brand-level communication plans (umbrella messaging), and brand communication strategy across the Pet Owner Journey.
Build strong brand equity and drive brand awareness through brand communication, marketing strategy, and integrated marketing activities.
Local point of contact with the global on RC brand communication
Manage related budgets, and keep improving investment effectiveness and efficiency through driving one-demand collaboration and resource synergy
Digital Assets Management
Build a digital Hub and manage all brand and digital assets, including but not limited to Weibo, WeChat, and other social media platforms.
Champion the global Media Key Beliefs and be able to implement them in the local market effectively.
Create a cross-functional understanding of media developments, issues, and trends that inform and influence Mars’ perspective
Lead development of optimal brand-specific media strategies and plans
Drive improvements in ROI on brand media investment
Lead the setting up of the digital assets management governance process, such as video.
Social Media Operation
Own communication strategy in social media
Lead creative and execution of social media operation, including brand account, PGC social recommendation, UGC, negative buzz mitigation, and platform collaborations
Innovate ways of working and methodology to win over young pet owners for precise nutrition category building and RC brand health equity accumulation
Lead social content strategy development and planning
Social influencer management
Incubation of associate ambassadors, professional KOLs, and KOS, etc.
Brand social profiling creation and amplification
Requirement:
1. Bachelor's degree or above in Marketing, Business, or related field.
2. At least 12 years+ experience in marketing function in MNC, with expertise and skill set in brand communication and leading-edge understanding of new media opportunities.
3. Excellent interpersonal, communication, and influencing skills; ability to collaborate with different stakeholders, including pillar marketing, global/regional stakeholders, and external agencies.
4. Ability to think strategically and drive sales and marketing alignment to a vision.
5. Ability to collaborate with cross-functional teams, comfortable with change, and able to navigate through ambiguity and conflicts.
6. At least 5+ years of experience in managing teams; proven ability to engage, motivate, and develop people.
7. Good English communication in both written and spoken.