Global D&A Product Manager, Sales & Marketing

Royal Canin is undergoing a significant Digital Transformation journey. Our ability to solve the most critical problems across Mars in a User Centric way through Data & Analytics is fundamental to our growth ambition and transformation. Significant early success in this journey, and the introduction of many critical foundational capabilities, means that we are looking to accelerate our ability to solve problems and ultimately drive value for Mars Inc.

The opportunities are significant for Mars, and the opportunities for those working in this space are both hugely exciting and rewarding. Connecting and deriving break-through insight from our Royal Canin and Petcare data ecosystems, leveraging the rapidly growing world of external data to get closer to our customers and consumers than ever before, and unlocking efficiencies and automation across our End-To-End Demand Function.

Building on this momentum, we are recruiting a Product Manager to our Royal Canin Global Data & Analytics Team to who will play a critical leadership role in enabling our transition towards an AI-ready, Product Led organization.

The Role

• The Global Sales & Marketing - Data and Analytics Product Manager will manage the vision, roadmap, and delivery of a subset of the Sales & Marketing Data & Analytics solution portfolio.

• Starting with key Sales & Marketing business problems and/or future-back capability needs, the Data & Analytics Product Manager will interface with market, regional, and global Sales & Marketing leaders, as well as functional experts, to build and deploy analytics products that create business value and advance the RC digital agenda.

Key responsibilities:

• Partner with the Director, Global Analytics Product Management for Sales & Marketing to continuously build a roadmap of highest-impact analytical product areas

• For the Products they own, understand current state process, pain points, user personas and existing tooling to synthesize many different viewpoints of the problem that the Product addresses into a clearly defined vision

• Architect the backlog of Epics that iteratively address the problem using the agile framework

• Prioritize Epics into Product releases and advocate for resourcing to achieve Product goals

• Oversee a squad of technical resources that will be deployed to the Product through release execution

• Evaluate solution’s ability to solve the problem through adoption and other value creation indicators

Qualifications & Competencies

This role requires a balance of:

• Strategic inquiry to identify the underlying needs of Sales & Marketing stakeholders and influencing the organization to embrace new methods and technologies, mixed with

• Technical breadth to identify and apply art-of-the-possible with advanced analytics in Sales & Marketing. This role will partner heavily with Sales & Marketing leaders in the business, other D&A and Digital Technology members, and with functional experts to define the unique value proposition for each Product. It will also be critical for this leader to work closely with end users of the analytics products to ensure positive end user experience to deliver on adoption and sustained business value. This role must “lead with problems, not tools” in an unbiased way to determine when appropriate to drive scaling as-is versus when to opportunistically evolve the Product to support increasing competitive advantage.

Education & Professional Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field is required

• Master’s degree (MBA or similar) is a plus, particularly with a focus on marketing, product management, or strategy

• Experience in product management, brand management, or go-to-market strategy within a sales or marketing-driven environment

• Proven track record of working cross-functionally with sales, marketing, R&D, and customer success teams

• Strong understanding of digital marketing, market research methodologies, and product lifecycle management

• Familiarity with CRM systems (e.g., Salesforce), product analytics tools (e.g., Mixpanel, Amplitude), and project management software (e.g., JIRA, Asana)

• Professional certifications (e.g., Pragmatic Institute, AIPMM, or similar product management or marketing credentials) are an advantage

• Strong track record of customer facing success and business acumen in working with teams to identify problems to solve, ideating on the art of the possible, and bringing possibilities to life

• Strength in business-to-science translation to enable partnering with business teams and technology teams in bringing analytics product ideas to life

• Analytics foundation – knowledgeable in both operations research and the data science domain

• Experience in delivery management of analytical products, or awareness of the drivers of complexity within delivery

• Practitioner experience in the Demand (Sales, Marketing, Insights) domain a plus

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

#TBDDT